Archive: April 1998

Mark Your Calendar

April 30th, 1998 by

May 3-5: Healthcare Strategy Institute’s Third National Forum on Customer Based Marketing Strategies. Phoenix. 847/869-8482. May 11-12: Integrated Healthcare Report’s First Annual Symposium on Integrated Healthcare for the Next Generation of Medicare and the Coming… Continued

Winning Campaigns Exceed Goals Using Limited Resources; Innovative Messages

April 30th, 1998 by

The industry shift toward innovative branding, strategic planning and creative use of limited resources is evident in the winning campaigns of Healthcare PR and Marketing News’ 1997 "Best PR & Marketing Campaigns." These efforts prove… Continued

The News Monitor

April 30th, 1998 by

Parenting Program Reduces Preterm Births The Araz Group (TAG), a managed healthcare company in Bloomington, Minn., is achieving healthier pregnancies by promoting early intervention and stressing consistent prenatal care to expectant mothers. The results of… Continued

Creating Multiple Client-Single Agency Co-Marketing Synergy

April 30th, 1998 by

What happens when a small biotech company and a large pharmaceutical corporation hire one public relations agency to publicize their next "best-selling" product? Too many cooks in one kitchen? Not necessarily. With a trend toward… Continued

States Charged With Putting Fun Spin on Getting Physical

April 30th, 1998 by

When a Surgeon General’s report shed light on the nation’s high level of physical inactivity, the Centers for Disease Control and Prevention used the findings as a national hook to reposition physical activity as fun… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

April 30th, 1998 by

Insurance Premiums Drop, HIAA Finds Despite recent reports that health insurance premiums are rising, the Health Insurance Association of America (HIAA), based in Washington, D.C., reports that between 1991 and 1996 they actually dipped by… Continued

Charitable Flights Are Taking Off

April 30th, 1998 by

Corporate interest is soaring in flight donations that transport patients in style and comfort to their healthcare destinations, conveying unique images of care and compassion. United Airlines, last month, donated 3.5 million miles to the… Continued

Best Marketing Campaign: Multi-Level Branding Achieves Regional Leadership

April 30th, 1998 by

Fighting a 100-year city hospital perception, Camden-Clark Memorial Hospital of Parkersburg, W.V., launched an aggressive, integrated branding program last year to improve its image. This effort was selected as the winning campaign for best marketing.… Continued

Winning PR Efforts’

April 30th, 1998 by

Human Responsibility’ Focus Prompts Action on Donation Changing attitudes about the confusing and often unsettling issue of organ donation demands a momentum-building, multi-faceted communications approach to the media, community and advocacy organizations. This was the… Continued

Living Fit

April 30th, 1998 by

21100 Erwin Street Woodland Hills, CA 91367; Phone: 818/884-6800 Editor’s Note: Editors at Living Fit are approachable, but un-targeted pitches are a sure-fire way of getting on their bad side. The magazine, with a circulation… Continued