Archive: April 1998

Now Appearing…Crisis Insurance In this litigious society, nothing surprises us, including this news bit: American International Group, Inc., New York, reports that the American International Companies have premiered Law FirmCrisisFund. It provides up to $10,000… Continued

Terri Hautman, manager of Image/Brand for Chrysler Corp. suggests these five rules for building brand through public relations: Know what the product, and the campaign that surrounds it, stands for; Target those buyers who have… Continued

It is crucial for individual departments within a company to conform messages to a central positioning strategy and coordinate their activities with other departments that are interacting with the same stakeholders. Brand equity is a… Continued

Power Company Avoids Freeze During Ice Storm When an ice storm knocked out power lines, 8,000 utility poles and all means of communication in rural New York, Niagara Mohawk responded with creative communications and continues… Continued

April 28 "The Senior Management Forum," International Association of Business Communicators, Keybridge Marriott, Washington, DC, 800/776-4222; http://www.iabc.com. April 29 "National Magazine Awards," Magazine Publishers of America, The Waldorf-Astoria, New York, 212/872-3700; http://www.magazine.org. April 29-30 "Dealing… Continued

When a company is in the throes of layoffs, the internal communications process can get muddied when a company seeks to satisfy Wall Street more than its employees. If employees learn that jobs will be… Continued

In this article, PR NEWS speaks to the authors of two new communications books. In the first conversation, we speak to Michael Morley, president of the New York office of Edelman, who provides fresh insight… Continued

When trendy clothier Eddie Bauer ignored the maxim that the customer is always right, it learned how quickly PR disasters can take root and continue to damage a company’s reputation well after the incident. The… Continued

April 27-28 — "Media Relations Forum `98," Infocom Group, Marriott Marquis, New York, 800/959-1059. April 28 — "The Senior Management Forum," International Association of Business Communicators, Keybridge Marriott, Washington, DC, 800/776-4222; http://www.iabc.com. April 29 –… Continued

Grob Health & Science, Cambridge, Mass., has released the "Grob Guide to Market Research," a virtual bible for marketers. If you’re strapped with cumbersome research projects, the guide helps you better organize your goals and… Continued