Archive: October 1997

Citizens Against Government Waste just released its special investigative report on fraud in the $212 billion-a-year Medicare program outlining 67 examples of how physicians, hospitals and other healthcare providers are abusing the system to the… Continued

For hospitals that meet Homecare’s initial criteria-strong continuum of care mission, good economic scale, and numerous ancillary services already in place-Homecare provides a full turn-key franchise program that: features in-patient, out-patient and at-home care product… Continued

Last year, St. Peter’s Medical Center in New Brunswick, N.J., started negotiating with Homecare to expand its existing presence into the home healthcare industry. Its entree into the market had been through homecare nursing services… Continued

November 9-12 Health Insurance Association of America’s Reinventing the Industry. Orlando. 202/824-1847 November 13 Healthcare Strategy Institute’s Successful Strategies for Medicare Risk Contracting. Las Vegas. 847/869-8482. November 17-19 American Association of Health Plans. Information Management… Continued

To change the hopeless perception of medical care for stroke by the public and the provider community, the National Stroke Association (NSA) took a grassroots task force approach that pulls together two vital forces: PR… Continued

Whether your hospital is a part of a regional or national system, being merged or acquired, ultimately its success hinges on community relations. For decades, healthcare organizations (HCOs), traded on this in a positive way,… Continued

DALLAS – By now healthcare marketers are sold on the power of the ‘Net and being multimedia-savvy. But harnessing these interactive tools to link with hard-to-reach targets like physicians, seniors and rural communities continue to… Continued

When nurses at four Washington, D.C., area hospitals went on a 48-hour strike two weeks ago, the provider system’s corporate PR engine raced into fifth gear with crash media training exercises and evolving core messages… Continued

Who: Hospitals and clinics at the University of California-San Francisco and Stanford University. The new system will be called UCSF-Stanford Health Care. When: November 1 (effective date) Total PR/Marketers: 7 to 8 corporate communicators plus… Continued

When compared to a wide range of hospital length of stays, HMO patterns are similar to fee-for-service patterns, according to a new study by the American Association of Health Plans (AAHP). The organization represents more… Continued