Hitting ‘Second Wave’ of Web Marketing

DALLAS - By now healthcare marketers are sold on the power of the 'Net and being multimedia-savvy. But harnessing these interactive tools to link with hard-to-reach targets like physicians, seniors and rural communities continue to be the challenge. "The Second Annual Future Vision: Technology and Healthcare Marketing" conference, held here last week by the Alliance for Healthcare Strategy and Marketing tackled these issues with seminars and keynote presentations from top managed care plans and leading online information providers that included Oxford Health Plans, United Healthcare, MSNBC and Greystone.Net.