Online Reputation Management
Selz/Seabolt Launches Site Looking at Risks and Rewards
Selz/Seabolt Communications, Chicago, has launched a site, http://www.reputation-mgmt.com, that's devoted to the analysis of reputation management from a risks and rewards vantage point. Case studies are also added on a regular basis. The site includes some top-notch tips and advice, including this clincher from Davis Young, president of Edward Howard & Co.: "You build your company's good name, inch by inch and day by day. And you lose that good name in an instant when you stop focusing on its importance." (S/S, 312/372-7090)
UPS Strike Over But Impact Of Web Usage Isn't
The test of the Internet as an ideal medium to keep the press and the public up to date when your company's in the midst of controversy was one of the lessons of the UPS strike.
Joan Schnorbus, PR supervisor with UPS, told PR NEWS' sister publication, Interactive PR and Marketing News, that the site's Labor Update section, which dominated the Atlanta-based package carrier's home page, was "essentially there for anyone with a need to know." Traffic on the UPS Labor Update section peaked at more than 324,000 hits during the second week of the strike, Schnorbus says of the area that went up on July 30, four days before labor negotiations broke down. (http://www.ups.com)
Obituary
Hearst Director of Corporate Communications Dies
James F. O'Donnell, director of corporate communications for The Hearst Corp. died Aug. 16 at Brigham and Women's Hospital in Boston after a long fight with cancer. He was 56.
Prior to joining Hearst in 1983, O'Donnell was a senior VP at Ruder Finn. Prior to that, he was the PR officer of Dow Jones & Co. Inc. Private funeral services are planned but a remembrance may be donated to the Inner-City Scholarship Fund of New York. (Hearst, 212/649-2148)