Marketing Business to Business
Financial Services:
Money Talks, New York, with PepperCom, Inc., New York
"Putting Old Wine in a New Bottle: An Online Public Relations Program for Money Talks"
Professional Services:
Corporate Decisions, Inc., Boston, with Makovsky & Company Inc., New York
"The Birth of an Idea: Positioning Corporate Decisions, Inc."
Products:
Asgrow Seed Company, Des Moines, Iowa, with Morgan & Myers, Waterloo, Iowa
"Asgrow Roundup Ready Soybean Product Launch"
General (including Associations/Government/Nonprofit Organizations): No Winner
Global Communications
The Coca-Cola Company, Atlanta
"Coca-Cola Olympic Salute to Folk Art"
Crisis Communications
Accidents or Natural Disasters: United States Navy, Washington, D.C.
"Crisis Response: Recovery Operations for Trans World Airlines Flight 800"
Other Crisis: Odwalla, Inc., Half Moon Bay, lif., with Edelman Public Relations Worldwide, San Francisco
"Odwalla, Inc. Crisis Management"
International Communications
Business:
The Dow Chemical Company, Midland, Mich.,
"Dow's People Success System Communications"
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Associations/Government/Nonprofit Orgs:
The Department of Defense (Health Affairs), Washington, D.C., with Fleishman-Hillard, Inc., Washington, D.C.
"Launching TRICARE"
Investor Relations
Companies with Sales up to $500 Million:
Ashanti Goldfields Company Limited Accra, Ghana, Africa, with Golin/Harris Communications, Inc., New York
"Building North American Investor Support"
(Companies with Sales of more than $500M):
Diebold, Incorporated, Canton, Ohio with Dix and Eaton, Inc., Cleveland
"Changing the Shareholder Mix and Company Image, and Increasing Valuation"
Multicultural Public Relations
Business:
Pharmacia & Upjohn, Inc., Kalamazoo, Mich., with Manning Selvage & Lee, N.Y.
"Stimulating Minority Participation in Parkinson's Disease Clinical Trials"
Associations/Government/Nonprofit Orgs:
California Milk Advisory Board, with The Montgomery Group
"Creating Nutrition Learning Tools for Asian Americans"
Integrated Communications
Consumer Communications:
The Coca-Cola Bottling Company of Wisconsin, Milwaukee, with Laughlin/Constable, Inc., Milwaukee
"Unofficial State Drink Campaign"
Business to Business Communications:
Novartis, Basel, Switzerland, with Ruder Finn, New York
"The Birthing of Novartis - The Largest Merger in History"
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