PR Perspective: Shedding A Major Account Has Its Benefits

It wasn't an easy decision, but choosing not to compete for an account that would have brought in a projected $2.6 million in revenue this year was in fact a wise decision for Lois Paul & Partners (LPP). Whether for agency execs or corporate communicators, LLP's decision not to vie for a major client underscores the benefits of constantly assessing your organization's direction and not be afraid to make changes.