Money MagazineTime/Life Bldg.-Rockefeller Center
New York, N.Y. 10020; Phone: 212/522-1212
Editor's Note: With a circulation of around 2 million, Money magazine is worth establishing a rapport with because of the number of consumers you can reach. But this is an extremely tough magazine to pitch since its format is very specific. This is a publication that's completely devoted to how Americans are managing their finances and their futures, and the editors are among the most least receptive we've encountered.
| Sections |
New Media News has some kind of new media tie-in, but with the focus on people managing their personal finances or on companies that offer safe, not risky, opportunities. |
| Editors | Senior New Media Editor: Kevin McKean Fax: 212/522-0189 |
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Days To Contact/ Days To Avoid |
This is a monthly magazine so these editors aren't tethered to light or loaded days. McKean wants info. sent his way with a three-week lead time. |
| Methods | McKean wants news faxed to him or sent by mail. |
| Comments | McKean was rather abrupt when we reached him on the phone and told us very little that he gets from PR professionals is "useful." He said of about 1,000 pitches, maybe five or six will strike his fancy and whet his appetite to pursue a topic. Before you pitch an idea, pick up some recent issues and read, read, read. |
| Sections |
Stock Market, Economy The focus here is blue-chip companies and why people should invest in them. |
| Editors | Wall Street Editor: Michael Sivy Address: Time/Life Bldg.-Rockefeller Center, New York, N.Y. 10020, Room 3223 |
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Days To Contact/ Days To Avoid |
Once again, no good or bad days. |
| Methods | Pitch Sivy by sending him no more than a one-page explanation. You're sure to ruin your chances of getting him to consider your pitch if you send him a release that's mass mailed |
| Comments | There are four kinds of news Sivy wants: 1: A fresh argument for a blue-chip stock; 2: A pitch with a theme, such as now is the time to invest in the cable industry; 3: A story about some kind of investment approach; or 4: News that's pegged to research. |
| Sections |
Washington Bureau How Washington politics and public-policy issues affect the American consumer. |
| Editors | Bureau Chief: Ann Reilly Dowd Address: 1050 Connecticut Avenue, NW Washington, D.C. 20036-5314 |
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Days To Contact/ Days To Avoid |
Because this is a montly publication, there aren't any pressing deadline days - or easy days. |
| Methods | Dowd wants to see pitches - in letter form - sent by general mail. Like other Money editors, she doesn't want a standard PR pitch, press kit or release. |
| Comments | Dowd was emphatic about not receiving cold calls from PR types. She wants you to present a sound argument for why Money magazine would want to pursue the story and then let her make up her mind. She'll call you. |
Editorial Contacts at Money Magazine
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Editor In Chief - Norman Pearlstine 212/522-3753 |
Senior Editor, Consumer, Lifestyle and Family Issues Joanna Krotz -- 212/522-4917 |
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Publisher - Geoffrey Dodge 212/522-7487 |
Writer, Health Lani Luciano -- 212/522-0953 |
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Managing Editor - Frank Lalli 212/522-2666 |
Reporter, Spending Leslie Marable -- 212/522-4642 |
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Executive Editor - Caroline Donnelly 212/522-3587 |
Executive Editor, Personal Finance Tyler Mathisen -- 212/522-3655 |
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Assistant Managing Editor, Estate, Charities, Best Places To Live Richard Eisenberg - 212/522-2478 |
Senior Editor, New Media Kevin McKean -- 212/522-3655 |
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Assistant Managing Editor, Retirement Eric Sharenberg - 212/522-2651 |
Writer, Small Investors, Consumer Comfort Ellen Stark -- 212/522-3171 |
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Senior Writer, Brokerage Industry Ruth Simon -- 212/522-2183 |
Associate Editor, Education Denise Topolnicki -- 212/522-3251 |
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Wall Street Editor (Stock Market, Bonds, Economy) Michael Sivy -- 212/522-4752 |
Associate Editor, Real Estate Walter Updegrave -- 212/522-2196 |
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Wall Street Columnist (Business) Junius Ellis -- 212/522-2145 |
Senior Reporter, Financial Planning Mandy Walmac -- 212/522-3650 |
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Chief Reporter -- Katharine B. Drake 212/522-3492 |
Senior Writer, 401(k)s, Mutual Fund Investing Penny Wang -- 212/522-5235 |
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Banking and Consumer Interest Senior Editor Elizabeth Fenner -- 212/522-4007 |
Writer, New Products, Computer & Technology Lesley Adlerman -- 212/522-3204 |
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Senior Writer, Mutual Funds and Cars Jerry Edgerton -- 212/522-4889 |
Writer, Investment Strategy Gary Belsky -- 212/522-2138 |
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Reporter, Investments Karen Hube -- 212/522-3284 |
Writer, Retirement Issues Karen Cheney -- 212/522-6710 |
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Reporter, Colleges, Financial Aid Jillian Kasky --212/522-4809 |
Senior Editor, Estate Planning Julie Connelly -- 212/522-2801 |
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Writer, Public Policy Peter Keating -- 212/522-2034 |
Senior Editor, Spending, Travel, Consumerism Greg Daugherty -- 212/522-9169 |
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Reporter, Mutual Funds Jeanhee Kim -- 212/522-4425 |
Washington D. C., Bureau Chief Ann Reilly Dowd -- 202/861-4030 |