Archive: July 1997

1560 Wilson Boulevard Suite 800; Arlington, Va. 22209; Phone: 703/469-2525 Editor’s Note: Although 90 percent of what’s online mirrors what’s in the print version of the Post, you’d be wise to establish a rapport with… Continued

Following are ways to attract the press to your Web site and keep them coming back for company information and story ideas. Provide special "press-only" sections of the site – let journalists be the first… Continued

In Young & Rubicam’s 1997 Media Capitals study, the San Francisco-based company points out that by the year 2001, Americans’ daily reliance on the Internet as a media source will double. If you’re a communications… Continued

While companies are rushing to create a presence online, many have done so with little foresight. And it shows. In this report, PR NEWS will look at five corporate Web sites that are all missing… Continued

Quick Response Top Journalists’ List of Best PR Traits In last week’s issue, we revealed some less-than-flattering survey responses about journalists’ take on PR people. As you might recall, among the "PR pet peeves" of… Continued

When you consider all the disciplines and responsibilities under the PR umbrella, it’s easy to see how some forms of PR might take precedence over others. But if the here-and-now begs for a push for… Continued

The Institute for Crisis Management’s ICM Web site new "Crisis Question of the Month" feature is a concept built around the unfortunate reality that there’s always a crisis out there. The first question, unveiled a… Continued

The Public Affairs Group Inc. has released the preliminary results of its first-ever study about the best practices in online corporate communications. The survey results, which were reached after a research team looked at 310… Continued

July 21-22: InfoCom Group, "Media Relations 1997," Chicago, 800/959-1059. July 31: API, E&P, APME, FACS, "Editorial Issues on the Web," 212/675-4380. August 2-5: American Marketing Association, "Summer Marketing Educators," Chicago, 312/648-0536. August 14-15: American Association… Continued

Crisis Control Starbucks: So Far, The Way to Handle a Crisis Corporate heads who should be savvy enough to realize that public perception and prompt reaction to a crisis can be crisis antidotes might want… Continued