On The Pulse

Children Recall More of What They See Than Read

If you want to make an impact with children, seeing is remembering, according to a new study published in the American Psychological Association's (APA) Journal of Educational Psychology. While earlier studies found that adults remember more of what they read than what they see on television, psychologists Juliette H. Walma van der Molen, Ph.D.and Tom H.A. van der Hoort, Ph.D. of the Center for Child and Media Studies at Leiden University in the Netherlands found the exact opposite with children's recall.