Archive: February 1997

To target young, life-science researchers who are working in pharmaceutical company research departments and academic research institutions, Makovsky Company created a unique ad campaign for Pharmacia Biotech featuring blond Scandinavian actors making jokes about an… Continued

What began as a way to get the latest medical information out to the masses has become an online marketing tool generating patient referrals to a group of cardiologists working behind the scenes. The Heart… Continued

In this Colleague To Colleague we talk to William Schneider, who heads the San Francisco office of Lippincott & Marguiles, a corporate and brand identity firm. He offers insight and suggestions on building your brand… Continued

When beauty-conscious women started demanding Retin-A from their dermatologists in droves in the early ’90s to remove their wrinkles, healthcare marketers realized they had stumbled upon a gold mine — direct-to-consumer (DTC) promotions. Today, DTC… Continued

Feb. 26-28 – IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco,… Continued

With the current environment challenging healthcare organizations to keep an eye on cost without taking the other eye off quality, many companies are turning to in-house healthcare PR agencies rather than outsourcing their needs. For… Continued

Out Of the Mouths of Babes: Even Little Ones Have Impact In this issue, the Image Patrol points out just how important customers of all ages can be to a company’s corporate image. First a… Continued

What makes or breaks an enterprise can often be summed up in three words: location, location, location. And that was the case with BET Holdings Inc., whose PR and marketing minds launched its new movie… Continued

February 20: The Conference Board and Ketchum Public Relations Worldwide, "Proactive Employee Communications: Building an Atmosphere of Openness, Common Purpose, and Trust," San Francisco, 212/339-0345. February 20: New York Women in Communications, "The Civility Defense:… Continued

PRSA to Celebrate 50 Years by Launching Community Programs The Public Relations Society of America, New York, is celebrating its 50th anniversary by encouraging individual PRSA chapters to spearhead community-involvement programs that promote PR as… Continued