Subscription Content Y2K Babies Challenge Hospitals To Avoid Over-hyping Promotions 01/06/2000 By PR News Y2K issues kept healthcare PR professionals plenty busy throughout 1999 and around the clock on New Year's Eve. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.