Working with Celebrities Can Add Glitz to PR Campaigns

Big Apple publicist Eric Yaverbaum has no dearth of celebrity PR nightmare stories to share. Among his favorites is the NBA "Rookie of the Year" who appeared two hours late for
a client's promotional event, leaving a crowd of press and a few exasperated publicists to wait in the wintry drizzle. When the sports star spokesman finally showed up, he refused
to exit the limo because it was "too cold." Hardly an all-star PR performance.