While ‘Insider’ CEOs Outperform ‘Outsider’ CEOs…

Coca-Cola directors have reportedly launched the company's
first-ever outside search for a CEO. But the soda king may want to
stick to its old formula of hiring from within. A study released
last week by Burson-Marsteller says that business influencers
believe that companies are better off hiring insider CEOs than
outsider CEOs for long-term business success (47% versus 33%) while
20% were unsure or don't know. The study, titled "Building CEO
Capital," polled 1,040 business influencers -- CEOs, senior
executives, financial analysts/institutional investors, business
media, board members and government officials.