Erica Campbell Byrum
Director of Social Media
Erica Campbell Byrum joined Dominion Enterprises in 2004 and took the marketing services company by storm. Due to her extensive knowledge and passion for the endless potential of social media marketing, Erica quickly climbed the ranks and was promoted to director of social media for Dominion Homes Media, the umbrella division for Homes Media Solutions (Homes.com) and For Rent Media Solutions, a leading provider of marketing and media services for the real estate and property management industry.
She is responsible for developing and managing the corporate social media roadmap including the social strategies for both brands, as well as championing For Rent's social media product FRSocial, a complete social media management, reputation management and resident retention offering, as the product manager. Additionally, Erica is a national public speaker at various multifamily housing and real estate events such as the National Apartment Association Education Conference and Exposition and the RE/MAX R4 Convention and also serves as vice president of social media on the board of the American Marketing Association's Hampton Roads chapter.