SVP, Enterprise Social Media Marketing
Bank of America Corp.
Chris Smith is SVP, enterprise social media Marketing for Bank of America Corporation. Chris manages the Social Center of Excellence, which is responsible for securing senior executive support of social media across lines of business. This includes managing bank presence across the leading social networks.
Prior to Bank of America, Chris was director of product marketing and promotions for America Online and Netscape Communications. Over a 12-year span, he was responsible for OEM and retail promotions of the AOL service—these channels included 25,000 retail stores and 50 million PCs shipping annually. Chris was also responsible for development of DHTML versions of Netscape Mail, AOL Mail and Spinner music streaming services. Prior to AOL, Chris was a senior consultant for Andersen with a focus on client-server applications.