Webcasting Takes Flight When Airplanes Are Grounded

Within hours of the deadly Sept. 11 attacks in New York City and Washington, D.C., it became painfully clear to managers at Putnam Investments that staff, brokers and
stockholders needed, as quickly as possible, comprehensive information about how these events affect the company and its investment outlook. Ordinarily, major financial players
like Putnam communicate executive messages via a complex and costly live satellite uplink to brokers gathered in hotels around the country. However, in the midst of this
unprecedented crisis, Putnam joined with a number of companies in exploiting Webcasting's unique ability to communicate to diverse constituencies quickly and inexpensively.