Web Communications Leave PR Pros Lukewarm

Two-thirds of PR practitioners believe online technologies have strengthened their relationships with journalists, but more than half agree that email does nothing to enhance
interpersonal skills. These mixed results come from a new study from The Institute for Public Relations and Worldcom Public Relations Group. "The Magic Communication Machine:
Examining the Internet's Impact on Public Relations, Journalism and The Public," was conducted before Sept. 11 and released in December. Among the results: