Virtual Rep Management Virtually Ignored.

More company heads than ever are con-cerned about corporate reputation in cyber-space, but not many are doing anything aboutit. According to a survey of 600 CEOs con-ducted by
Harris Interactive/Yankelovich for Hill and Knowlton, 73% are concerned with online criticism. Only 15%, however, make concerted efforts to monitor online com-ments. Harlan
Teller, executive VP of H&K, compared the disparity to another studyH&K did three years ago that revealed 96%