Here's an overview of responses given to two questions asked in the survey based on numbers from the 103 execs who responded:
In the past 5 years, the size of your company's PR staff:
- Increased - 48
Decreased - 28
Stayed the same - 27
Your annual PR budget (including all locations and functions) is:
a) Up to $100,000 - 7
b) $100,001-$250,000 - 5
c) $250,001-$500,000 - 13
d) $500,001-$1,000,000 - 4
e) More than $1 million - 67
Source: Nichol & Co.