We're not working in a completely digital world quite yet. Only 52% of senior operating officers view the Internet as "very" or "somewhat" effective in helping generate leads
and/or new business, according to a national study by Worldcom, a network of independent PR firms. But 86% say they expect to boost Web use for business development this year.
When asked to predict relative use of various tools for business development over the next six months, respondents ranked corporate Web sites sixth, behind point of sale, direct
mail, advertising, trade shows and public relations. Responses varied by sector, with professional services citing public relations most. (Dominique Palumbo, 212/840-