There are countless studies of executives asking for opinions on NGO (nongovernmental organizations) activities, but precious few worldwide studies of NGO opinions. So Burson-
Marsteller and RoperASW decided to go against the grain by taking a survey of 56 NGOs to gauge their opinions about corporate responsibility communications. The verdict? Not good,
with the study suggesting that companies need greater transparency not only in their economic reports but in its social and environmental activities, too. While 79% of NGOs
surveyed said CSR reports are "very" or "fairly" useful only 44% of the reports are considered "believable." The survey, which was released earlier this month, also said that NGOs
believe that the CEO is responsible for 52% of a company's reputation; just six years ago that figure was 38%.