Trends & Tactics …

There's no mistaking that James Bond was driving an Aston Martin
in his latest appearance on the big screen, and certainly that
didn't hurt the brand. But have consumers reached the point of
saturation with product placements? And how does that affect your
plans to get your product on the air or the big screen? According
to a new survey from Advertising Age, many consumers are concerned
about the blurring line between advertising and entertainment.