Subscription Content Travel Company Gets Media Relations Makeover 04/24/2000 By PR News The Case To most travelers under the age of 70, the words "escorted tour" sound hopelessly geriatric - or vaguely sexual. Today's tourists are Baby Boomers and young senior citizens who have active travel goals. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.