Susan Gordon, Director, Strategic Communications & Public Relations, Bell Helicopter
Susan personifies everything a public relations practitioner should be. She is professional, passionate about her company and extremely productive in a very competitive industry. Through her leadership of the communications functions for Bell Helicopter, she has gained the respect and admiration of Bell’s senior executives through strategic planning, attention to detail and generating significant campaign results.
She directed external production, marketing communications and trade show resources to produce a powerful event for the launch of the Bell 505 Jet Ranger X. She conceptualized and directed a multi-layered experience to reveal the new aircraft. The announcement, which was not supported by advertising, generated a significant amount of news coverage and over 100 on-site orders at the show, followed by another hundred or so orders closely following the launch.