Top-Ranked Health Plans Use Recognition to Boost Brand

Customer loyalty and member services top the list of what determines a health plan's long-term viability, according to the Sachs Group, which recently named 11 health plans to its 1998 Sachs Honor Roll list. The Evanston, Ill.-based marketing research firm surveyed 97,000 consumers in 30 major markets to gauge their attitudes in these two critical areas of customer satisfaction.