Together PR and HR Build Business, Branding, and Culture

Gail Nelson, a PR executive at a New York-based digital workspace provider, recalls a telephone request she fielded from a human resources colleague as one of the more unusual
she's received in her professional life. "They asked me if I could get our company a story in The Boston Globe because they needed new recruits," says IntraLinks' VP of
marketing and communications. "They thought I could just dial up and land a front page story."