Tip Sheet: The Art Of The Sound Bite

You know them when you read or hear them. Sound bites, or quotable quotes, have become a powerful tool in a communicator's repertoire. These short, conversational statements often invoke the power

of images or description to convey key messages. The best sound bites are memorable and easily understood, but knowing what a sound bite is and knowing how to write or speak one are different things.

Here are some of the common barriers to sound bite success: