Tip Sheet: PR and HR: Why These Functions Aren’t Kissing Cousins, and 5 Things You Can Do to Change That

By Jason Anthoine

Throughout my nearly 20 years in the communications business, I've heard this phrase more than any other: We need a seat at the table. Practitioners lament, and rightfully so,

that if only they were involved in business decisions, corporate issues could be better planned for and managed.