Sympathetic media coverage in the wake of a string of cyber attacks helped etailers save face with customers and investors. Buy.com sold 14 million shares, raising
$182 million during its IPO, despite hackers' sabotage attempts. Yahoo - the first site hit - won points for a quick rebound and realized stock gains the next day. Next week
in PR NEWS: First-response strategies for online crises.
All in the timing.... Mitsubishi Motors releases the results of a Roper Starch survey linking sports cars to sex appeal just in time for Valentine's Day. Trojan launches its
new Supra brand condom. Activist group Aggressive AIDS Prevention kicks off National Condom Week with an online PSA campaign.
Kathy Cripps, president of SCIENS Worldwide PR, steps up as 40th chair of the Counselors Academy of PRSA. She replaces Dennis McGrath.
Sears takes top prize for responding to emails the quickest, according to the Brightware Swift-E Awards. Sears took just under 10 minutes to respond to a basic question. On
the other end, Coca Cola took the Tard-E Award for taking more than 14 days to respond.
Public affairs player Cassidy & Associates plans to offer strategic counsel on international tax and trade issues with the formation of a new group, Global Trade
Strategies...Fleishman-Hillard restructures and creates 10 worldwide practice groups, to be headed by international president/senior partner Rick Sullivan... MASS, Inc. a Miami-
based Hispanic ad/marketing agency, launches a full-service PR division specializing in Spanish-speaking U.S. markets.
