Think You Know the Number One Reason to Hire a PR Firm? Guess Again

For years, the conventional wisdom has been that PR agencies are hired to, cue the CEO chorus, "get us some ink." Another party line is that agencies are brought in only when
the four walls are starting to burn (but the company acts as if all is well). Yet a recent survey by the Worldcom Public Relations Group, an international consortium of
approximately 100 PR agencies, says the number one reason agencies are hired is not what you would expect.