The PR Sherpa: CMOs Spin Through a Career Revolving Door; Portfolios Do Matter; Who’s Who Among Bloggers

Question: I am a PR professional and I am ready for an ascension to Chief Marketing Officer. Can I expect to enjoy a long and successful tenure in that role?

Answer: The executive search firm Spencer Stuart recently released the survey "CMO Tenure," which found the average tenure for CMOs in corporate America at 22.9 months. In

comparison, CEOs stay for an average of 54 months.