The Kind of Snooping Around That Won’t Get You in the Doghouse

At technology firm Plateau Systems Ltd. in Arlington, Va.,
Director of Corporate Communications David Pedreira gets an email
notice from his clipping service whenever the competition puts out
a press release. He talks to analysts and reporters all the time,
not just about his own PR efforts, but also about the buzz from
competing firms. He reads the competition's quarterly and annual
reports from cover to cover.