Alan Taylor Communications (New York) to leverage Europlay International's (Waterloo, Belgium) sponsorship of the 2000 European Soccer Championships; also chosen to promote the Jose Cuervo International's sponsorship of professional beach volleyball and chosen by Turin 2006 to generate media exposure in the U.S. and internationally.
Blass Communications LCC (Old Catham, N.Y.) selected to promote Troy Savings Bank's newest branch (Clifton Park, N.Y.) and its new home equity loan.
Bottom Line Marketing and Public Relations, Inc. (Milwaukee) retained by national pharmaceutical sales and management recruitment company Performance Recruiters, Inc. (Alabama) to handle development of the company's corporate identity, collateral materials and Web site.
Carlson Marketing Group (Minneapolis) selected relationship marketing agency of record by General Cinema Theatres, United HealthCare, BellSouth and Toys "R" Us, totalling more than $50 million in new business.
Durazo Communications (Los Angeles) chosen by Anheuser-Busch (Los Angeles) to assist with community relations for the California Hispanic community.
Earle Palmer Brown (Philadelphia) nabbed by American Isuzu Motors, Inc. to launch the next retail promotions campaign, "Be #1 with Isuzu," targeting its sales staff. Top salespeople will win all expenses paid trips to Fighter Pilots USA bases.
E.B. Lane & Associates (Phoenix) retained by Mexican Hotels Corporation (Houston) to plan and manage advertising and PR efforts for the U.S. and Canadian markets of the Krystal Hotels chain.
Epoch 5 Marketing (Huntington, N.Y.) retained by Franklin Avenue Plaza office center (Garden City, N.Y.) for PR, community relations, crisis management and marketing. FAP is owned and operated by real estate company The Shorenstein Co.
Investor Communications Company (Rockville, Md.) selected by Unity First Acquisition Corp. (New York) to provide investor relations services. Unity First has entered into a definitive merger agreement with server-based connectivity software company, GraphOn Corp. (Campbell, Calif.).
Jeffrey Group (Miami) plucked by Busch Entertainment Corporation to manage PR throughout Latin America to provide travel professionals, media and consumers with ongoing information about new attractions and shows at the company's parks, including SeaWorld and Busch Gardens.
Nuffer, Smith, Tucker (San Diego) selected to assist GTE Wireless (San Diego) with customer satisfaction campaign and PR; Consumer Networks, Inc. (Mission Viejo) with PR and acquisition of grocery brands; and Signature Funding (San Diego) with PR activities.
Phelps Group (Santa Monica, Calif.) to provide PR and strategic direction for California Day-Fresh Foods, Inc. The company manufactures Naked Juice and Ferraro's Earth Juice brands and is a subsidiary of Chiquita.
Ruder Finn (New York) selected by Simply Lite Foods Corporation (Port Washington, N.Y.) for a PR program, including sampling initiatives, trade promotions, special events, media relations and corporate publicity for the company's Sweet 'N Low line of candy and chocolates.
Schenkein/Sherman Public Relations (Denver) retained by Central Colorado Library System to create an advocacy campaign and handle community and media relations; CompleTel (Denver) for strategic marketing campaign and media relations; and J & H Marsh & McLennan (Denver) for strategic counsel and local media relations.
The Reeves Agency (Baltimore) named agency of record by The Mid-Atlantic Development Group (Baltimore), operators of Lee Myles Transmissions centers. The firm will provide creative strategy, media planning, market research, direct mail and PR.
WHaM Communications (Seattle) retained by Brita Products Company ( Oakland, Calif.), a division of Clorox, for strategic media relations expertise on national campaigns.
Benjamin Group (Campbell, Calif.) hired by Toshiba America Electronic Components, Inc. (Santa Ana, Calif.) to provide PR counsel for its product, technology and business initiatives.
DeLaunay/Phillips, Inc. (Seattle) hired by Absolute Software (Kirkland, Wash.) as PR agency of record for marcom and public affairs services. Absolute created CompuTrac, the patented computer tracking system which locates and assists with the recovery of lost or stolen PCs.
MetaCreations (Santa Barbara, Calif.) selects GCI Group (New York) to represent corporate and product PR in North America. MetaCreations develops and markets 2D and 3D visualization software.
