That’s a lot of Press Kits…

America couldn't stop chatting about the Super Bowl last week.
But the talk had nothing to do with the nail-biting finish of the
game and everything to do with the baring of Janet Jackson's breast
at the end of the halftime show. (The FCC has called for an
investigation into what happened and the NFL said in a statement
that MTV was unlikely to produce a Super Bowl musical show again).
Even the post-mortems on the commercials that ran during the game,
at $2.3 million per 30-second spot, took a backseat to the breast
brouhaha. What could the marketers get if they shifted the same
dollar amount to PR from advertising? A few thoughts: