Talent Wars Still Top of Mind in Corporate Communications Landscape

Recruitment and retention nightmares were the subject of many a grisly watercooler chat and the cause of many a sleepless night for PR hiring managers last year. As we
enter 2001, the war for talent shows no signs of losing steam despite an influx of dotcom refugees into the marketplace. The conversation that follows has been adapted from a
Dec. 12 conference call orchestrated by DC-based Public Affairs Group/Best Practices in Corporate Communications (BPCC). More than 35 corporate communications counselors
participated in the call, along with executive recruiters William Heyman (Heyman Associates) and Judith Cushman (Judith Cushman & Associates). BPCC founder and CEO Edie
Fraser served as moderator.