In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.
Archive:
Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach
November 11th, 2013 by Ned BarnettYucky Comments Can Sometimes Be a Beautiful Thing
October 1st, 2013 by Matthew SchwartzPR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued
Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video
April 25th, 2013 by Tony SilberKmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.