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Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

The social media landscape has shifted considerably this year and YouTube is no exception. The video platform, one of the most used among U.S. adults, recently announced changes for 2019 as a way to remain competitive. Here are three changes you can expect at YouTube in the coming year.

Every communicator knows that in 2018, video is the king of content. And as the second largest search engine online, YouTube should be your top choice for posting branded video. But it’s not as simple as posting a few videos and hoping for the best. The most successful brand channels focus on using their video content to build up their brand.

YouTube is once again in hot water for running ads on channels promoting disturbing content, a CNN investigation has uncovered. More than 300 organizations had their ads running on channels promoting Nazis and North Korean propaganda, to name two. For now, brands are still willing to take the risk.

YouTube is trying to manage the tide of the troubling Tide Pod Challenge, deleting posts of users eating the colorful detergent packets, in the latest black eye for the platform. While the trend has prompted Tide’s parent company, Procter & Gamble, to mount a public service campaign, it also underscores YouTube’s challenges in governing its content and addressing advertiser concerns.

Crafting a successful video campaign can be a difficult endeavor that often falls flat.

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you.

Here are some methods you can employ to enhance your messaging and grow your audience on Google.

Paul Walker’s death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a “do as I say, not as I do” PSA starring Walker in the can. As of this morning, the PSA had only 16,593 views on YouTube. Should Universal promote that PSA harder? Make more Walker PSAs?

Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?