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In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo…

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public …

The digital results for Thanksgiving and Black Friday last week are in, and from a sales perspective were quite impressive: Online sales on Thanksgiving grew by 17.4% from 2011, and the next day, Black Friday, they increased 20.7% from last year, accor…

Ever notice that the Thanksgiving turkey tastes better the next day and the days after? Millions of people look forward to Friday lunches, and Saturday dinners of turkey sandwiches, turkey soup and turkey (or tofu) concoctions.  Yet last Tuesday’s c…

I must admit that hearing the news that David Petraeus’ biographer and mistress Paula Broadwell and Jill Kelley, also involved in the Petraeus affair, have “PRed up” is a bit annoying. It was reported by AdAge that Broadwell has hired Washington …

The media’s coverage of David Petraeus has been telling, and instructional. The former CIA director and decorated general who stepped down in early November after admitting to an extramarital affair had been a media darling. Not only did he have the …

Love him or hate him, you have admire the no-nonsense, buttoned-down management style of New York City Mayor Michael Bloomberg. In his nearly 12-year tenure as mayor, he’s proved himself effective at getting things done. So as today’s New York Time…

President Obama held his first press conference after re-election today, and with the possibility of storm clouds like the Petraeus affair and Benghazi in the air, a much anticipated event it was. For the most part, there was much ado about nothing, as…

You look forward to the work week and may have even been overheard saying, “TGIM!” The week is your oyster and you are ready to discover new things, to make a mark on your world. You love Mondays. Fridays, on the other hand, might be the favored ch…

It’s been a long, tough road—mostly downhill— for J.C. Penney since former Apple retail chief Ron Johnson took over the helm in January 2012. CEO Johnson was expected to work the same magic for the tired clothing retailer as he had for Apple’s …