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In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?

Marketers are trained to watch engagement, track reach, respond to comments and keep an eye out for influencers on social media. But above and beyond how many shares and click throughs a post receives, the question your senior leaders really want to know is, “What’s the ROI of your social media efforts?” If you want more budget, headcount or respect within your organization, then you better have an answer to that question.

If you are a PR pro searching for strategies to achieve success for your brand, consider these trends as a way of achieving results.