The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.
This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.
Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.