Will Insurance Company Media Blitz Bring Good ROI?

December 16th, 2013 by

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.

PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.

PR News Honors 2013 PR People Hall of Fame Inductees

December 10th, 2013 by

This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.

PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

December 9th, 2013 by

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.

Lessons for Communicators from Nelson Mandela

December 6th, 2013 by

Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.

PR Insider: Five Ways to Lose a Client…and Win Them Back

December 5th, 2013 by

Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.

10 Takeaways from PR News’ Chicago Writing Boot Camp

November 25th, 2013 by

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.