Archive:

The techniques you need to hone your writing skills so that the media or your customers take notice.

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued

Australian airline Qantas shut down its media-facing Twitter account as of today.

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it… Continued