We hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house).
Archive:
U.S. Brands Questioned in Bangladesh Factory Collapse
April 26th, 2013 by Tony SilberTraditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka. And… Continued
Earth Day Report: The Environment is Just Part of Your Sustainability Story
April 22nd, 2013 by By Amanda DemarestWith the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.
Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims
April 3rd, 2013 by Scott Van CampThe majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.