Tag Archives: CSR

CVS’ Cigarette Announcement Advances CSR Through Communications

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.  | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | Tagged , , , , | Leave a comment

PR Insider: Internal Communications In Periods of Rapid Growth

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.  | MORE »

Posted in Corporate Responsibility, Featured, Free Content, Internal Communication, PR Insiders | Tagged , , , , | 2 Comments

How to Get Employee Buy-In for Your CSR Program

We hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house). | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | Tagged , , , , | Comments Off

U.S. Brands Questioned in Bangladesh Factory Collapse

Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka.And even … | MORE »

Posted in Free Content, Water Cooler | Tagged , , | 1 Comment

Earth Day Report: The Environment is Just Part of Your Sustainability Story

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed. | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | Tagged , , | Comments Off

Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims

The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study. | MORE »

Posted in Free Content, Water Cooler | Tagged , , | Comments Off