Archive:

PR Insider: Sticky Client Time and Money Issues

January 26th, 2015 by

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?

PR Insider: TV Is Still Important in Your PR Plan

November 3rd, 2014 by

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.

PR Insider: Media Tours for Your Clients

August 25th, 2014 by

One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.

PR Insider: Media Training – What You Need to Know and When

July 28th, 2014 by

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.

PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

May 15th, 2014 by

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.