Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.