Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?
Archive:
PR Insider: TV Is Still Important in Your PR Plan
November 3rd, 2014 by Andrew BlumEverybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.
PR Insider: Media Tours for Your Clients
August 25th, 2014 by Andrew BlumOne true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
PR Insider: Media Training – What You Need to Know and When
July 28th, 2014 by Andrew BlumSome people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy
May 15th, 2014 by Andrew BlumA PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.