SWATing Executives

President Bush's speech on corporate responsibility last week unveiled or endorsed several proposals for keeping crooked execs in line, including a financial crimes "SWAT" team
that would investigate alleged abuses of power. The speech underscored the nation's focus on corporate responsibility and social responsibility, meaning serious implications for
PR and IR pros who must effectively communicate their companies' efforts to the skeptical media and a wary public. Has your organization implemented an outstanding CSR program?
Published an exceptional report on your efforts? PR NEWS wants to hear about it. This fall, we'll launch a brand new awards program honoring the best in CSR. Watch upcoming issues
for more details.