Survey: There’s Room for PR Improvement

Corporate communications departments are taking dramatic steps to adjust to the declining economy. This year, corporations slashed their internal budgets by 40 percent, with
the bulk of the cutbacks in the areas of media relations, internal communications and special events, according to the Thomas L. Harris/Impulse Research 2001 Public Relations
Client Survey. In addition, external PR budgets have fallen 17 percent - so corporations are not only decreasing their PR budgets, but in some cases are eliminating their PR
agency relationships altogether.