Survey Shows Internet Reliance to Increase in Two Years

Managers today are still not tethered to the Internet as something they need to depend on heavily for day-to-day business transactions. But that will change drastically in the next two years, according to survey results released last week by the American Management Association, which probed how business managers, including those in PR, are using the Internet.

The "Business Use of the Internet" study, which was conducted in tandem with Tierney & Partners, was based on responses from employees at hundreds of firms: 3,466 responses were returned for the personal use portion of the study and 656 responses were returned in connection with the organizational use segment of the Internet.