Subscriber Exclusives: This Week in PR News
- Avoiding the PR Trap
- Integrity Critical in Owned Media Era
- Media Matters
- Content Marketing Grapples With Growing Pains
- A New Lead
- What Happens When All Trust Is Lost
- Create a Balance Sheet for the C-Suite
- Convergence of Marketing and PR to Accelerate in 2015
- Monetize Social Media Platforms
- Going to a Cocktail Party Can Help Your PR Writing
How To Get PR Boots on The Ground
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
How To Shed Light on Complex Stories
On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
How to Make the Value Proposition in Content Work for the Brand and End-User
Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.
4 Visual Storytelling Tips for the Text-less Age
It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.
Authenticity, Agility and Pursuit of Brand Clarity
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time
Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.
Northwestern Mutual Goes to Bat for Childhood Cancer
Northwestern Mutual's Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.
Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice
Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.
Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign
Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.
7 Public Relations Trends to Watch in 2015
We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out.
Infographic: 15 Digital Trends to Watch in 2015
Whether you're a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it's a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.
A New Lead
PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.
Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.
Integrity Critical in Owned Media Era
While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.