Subscriber Exclusives: This Week in PR News
- The Week in PR—April 27 – May 1, 2015
- Bolt Visual Storytelling to Your Social Platforms
- A Team Approach to Web Development
- When a Crisis Becomes Satire
- How Do Legacy Brands Pivot in a Digital Age?
- ‘Mobilegeddon’ Is Here: How to Survive It
- CPG Companies Raise Awareness by Packaging Products With Social Media
- Take Twitter Analytics Into Account
- PR Lessons From the Presidential Campaigns
- The Press Release Lives. Are Yours Effective?
How To Get PR Boots on The Ground
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
How To Shed Light on Complex Stories
On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
How to Make the Value Proposition in Content Work for the Brand and End-User
Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.
4 Visual Storytelling Tips for the Text-less Age
It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.
Authenticity, Agility and Pursuit of Brand Clarity
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time
Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.
Northwestern Mutual Goes to Bat for Childhood Cancer
Northwestern Mutual's Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.
Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice
Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.
Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign
Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.
Take Twitter Analytics Into Account
Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job.
Crystal Light Taps Variety at Red Carpet
To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.
When Opportunity Knocks
Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.
Integrating the Comms Function
For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.
What Facebook’s Latest News Feed Changes Mean for PR Pros
For brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content.