Subscriber Exclusives: This Week in PR News
- Curtain Rising for PR to Produce Bolder Events
- Carve Another Niche
- ‘Raise Your Hand’
- Metrics Still Operate in a Vacuum
- Communication Tips to Keep Staff Churn at Bay
- Toxins as Relationship-Killers
- Creating Brand Equity in a Commoditized Industry
- Inquiring Minds
- How to Avoid Social Media Measurement Pitfalls
- The Williams Affair: A Teachable Moment for PR
- How To Get PR Boots on The Ground Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
- How To Shed Light on Complex Stories On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
- How to Make the Value Proposition in Content Work for the Brand and End-User Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.
- 4 Visual Storytelling Tips for the Text-less Age It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.
- Authenticity, Agility and Pursuit of Brand Clarity As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
- Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.
- Northwestern Mutual Goes to Bat for Childhood Cancer Northwestern Mutual's Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.
- Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.
- Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.
- Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.
- 3 Tips for Making Your Instagram Page Stand Out If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift.
- Carve Another Niche Amid the economic doldrums of the last several years, PR pros could make a good argument that less is more regarding professional services. But as the economy finally gets off its back, it seems that having diverse services is starting to be vogue (again). A recent and exclusive study by Gould + Partners found 64 PR specialties now being offered to clients.
- Storytelling: Key to Engaging Investors By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.
- Inquiring Minds Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.
- PR News Nonprofit Awards Nominees 2015 Top brands and organizations vie for PR News' NonProfit Awards.
Talk to Us! PR News wants to hear from you, so don't be shy...
Matthew SchwartzEditor, PR News212-621-4940
Steve GoldsteinEditorial Director, PR Events212-621-4890
Kate SchaefferDirector of Marketing & Event Logistics301-354-2303
Laura SnitkovskiySenior Marketing Manager301-354-1610
Amy JefferiesVP, Marketing301-354-1699
Diane SchwartzSVP/Group Publisher212-621-4964