Communicators Play Key Role In Reinvention of Sales and Marketing
Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.
Wake-Up Call In Survey of PR Profession
An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
When Did You Realize You Wanted to Work in PR?
When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”
Major Food Brands are Spending Millions to Avoid Transparency
A consortium of several major food and chemical companies have spent more than $22 million to combat legislative action aimed at forcing companies to label genetically modified food (GMOs).
Lessons From ANA Masters of Marketing Confab
Every year, thousands of marketers, agencies, media providers and buyers, branding consultants, industry press and even the occasional PR practitioner converge for four days of speeches, seminars, schmoozing and hyper-networking at the Association of National Marketer’s (ANA) Masters of Marketing Conference.