PR News Subscriber Resource Center

  • How To Get PR Boots on The Ground

    Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.  | MORE »

  • How To Shed Light on Complex Stories

    On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.  | MORE »

  • How to Make the Value Proposition in Content Work for the Brand and End-User

    Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy. | MORE »

  • 4 Visual Storytelling Tips for the Text-less Age

    It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million. | MORE »

  • Authenticity, Agility and Pursuit of Brand Clarity

    As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand. | MORE »

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  • 7 Public Relations Trends to Watch in 2015

    We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out. | MORE »

  • Infographic: 15 Digital Trends to Watch in 2015

    Whether you're a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it's a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015. | MORE »

  • A New Lead

    PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business. | MORE »

  • Media Matters

    Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences. | MORE »

  • Integrity Critical in Owned Media Era

    While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers. | MORE »

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