PR News Subscriber Resource Center

  • How To Get PR Boots on The Ground

    Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.  | MORE »

  • How To Shed Light on Complex Stories

    On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.  | MORE »

  • How to Make the Value Proposition in Content Work for the Brand and End-User

    Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy. | MORE »

  • 4 Visual Storytelling Tips for the Text-less Age

    It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million. | MORE »

  • Authenticity, Agility and Pursuit of Brand Clarity

    As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand. | MORE »

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  • It’s Time for Action on PR Standards

    Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action. | MORE »

  • How To Clean Up Dirty Data (and Polish PR)

    With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.  | MORE »

  • Melding with Millennials

    For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams. | MORE »

  • In a Negative Vein

    “Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves. | MORE »

  • 3 Assumptions to Avoid When Building Reputation

    It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management. | MORE »

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