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With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.
Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
During my 31-year career at eight technology companies I have tried to be a strategist, tactician, advisor and mentor. To be a service across an organization requires not only an understanding of the business but …
A PR agency president offers 10 tips towards better agency/client relations.
With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data--social media metrics.
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys' research.
Century 21’s Super Bowl broadcast ad, shown during the third quarter of the game, depicts a new bride calling for a Century 21 agent after the groom faints at the altar. Company: Century 21 Real …
When the "30 Rock" actor tweeted his displeasure with AA's flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.
When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company's intranet as the internal platform of choice.
How does a brand connect with first-time moms? If you're Clorox, you tap social media to collect thousands of time-saving tips.
Two thirds of small businesses plan to invest as much -- or more -- on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.
He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the
Forbes recently released data from its 2013 Most Reputable U.S. Companies report.
Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.
Communicators still need to be adroit in two of the profession's main pillars: media relations and written communication.