PR News Subscriber Resource Center

  • How To Get PR Boots on The Ground

    Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.  | MORE »

  • How To Shed Light on Complex Stories

    On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.  | MORE »

  • How to Make the Value Proposition in Content Work for the Brand and End-User

    Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy. | MORE »

  • 4 Visual Storytelling Tips for the Text-less Age

    It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million. | MORE »

  • Authenticity, Agility and Pursuit of Brand Clarity

    As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand. | MORE »

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  • Banking on Social Media

    While their communications are highly regulated financial services companies show a growing penchant for social media channels, with engagement up 76% across all platforms since January.  | MORE »

  • Case Study: Real Estate Company Homes in on Paid-Earned Model

    For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings. | MORE »

  • How Social Media Is Altering IR/PR

    Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.  | MORE »

  • How To Own the Content Marketing Budget

    As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case? | MORE »

  • Screen Test

    If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.  | MORE »

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Matthew SchwartzEditor, PR News212-621-4940
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