This Week in PR News
More from this Week’s Issue
It is a surprise that video is growing like a mushroom on Facebook? Provided exclusively to PR News, Shareablee data for the first half of 2017 bears this out for B2B brands, with Informatica leading the pack. Mark Zuckerberg will be pleased.
Content marketing is a team sport, or should we say a sport of teams? That’s because both content creators and salespeople need to collaborate on developing content. The goal of branded content is to create material that meets the needs of decision makers, although that’s often not done. The result is content that fails to support the business’s goals. Here are 5 steps to help brands avoid this dilemma.
In this regular feature we ask PR leaders to tell us about people who’ve influenced their career, the best advice they’ve received and trends they’ve spotted. This week’s interview is with Heather Dueitt, director, marketing/communications, at NoteVault. She discusses lessons learned about social media.
Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include Walmart’s reaction to a gun hoax, more trouble for Uber, Facebook’s latest video update, Google’s diversity issues and the President’s reaction to a CEO leaving his advisory council.
To be an effective and persuasive presenter, you must build trust and believability in the audience’s mind. The goal of presenting is likely to inform the audience of something or persuade it to act or not. To do this successfully, the speaker must be believable and likeable.
Credibility is not a naturally occurring phenomenon. People are not born credible presenters. Credibility is something a speaker must gradually build in the mind of the audience.
There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?
Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.
What Tolstoy knew, and many others don’t, is that writing is hard.
As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.
Can a 17-year-old brand in the television space shout loud enough to make sure stakeholders hear that it’s about to undergo a major rebrand? This case study describes how National Geographic Channel planned and executed a whirlwind campaign, mounting more than 30 events during 12 busy days in April.
Nearly every new product must break through the clutter of a crowded market. In the case of Cellfina, it had to do this and more. For years, women had tried to defeat cellulite with a bevy of creams, lotions and exercises. Few if any found relief. This meant Cellfina had to convince a skeptical market that it was more than just another empty promise.
As people spend more time online, brands are constantly competing to break through the barrage of digital content and ads to drive consumer engagement. Advertising and content marketing campaigns must offer compelling content that provides value to keep consumers’ attention. The Economist Group combined VR, 3-D, food and sports to bring attention to a new Porsche.
Parking enforcement technology hadn’t evolved much since the invention of the boot, a driver’s nemesis since the 1940s. The ubiquitous metal device is attached to the wheel of a car whose owner often is guilty of having failed to pay multiple parking tickets. Weighing nearly 50 pounds, the boot requires a police officer or parking official to haul the object around, kneel down (sometimes in or near traffic) and attach it. A startup company developed an alternative to the boot. Here’s how it attracted attention.
“New.” It’s the magic word reporters worldwide love. But what if your product isn’t new? How do you gain media interest when said product has been around since World War II and already is a leading consumer brand (and has been for decades)? Such was the dilemma facing Duck® brand. It wanted to show its audiences that Duck Tape® remains relevant, exciting even, while engaging new audiences unfamiliar with the brand’s unlimited possibilities. Here’s how they did it.
With budgets renewed and a still-fresh calendar, this is the time of year many PR pros renew their interest in evaluating past performance and planning for future success. In response, PR measurement, evaluation and research become increasingly important. As research takes shape, whether you are implementing a new program or rethinking existing approaches, communicators work with research partners to create structured, tailored plans to meet objectives and beat expectations of internal stakeholders. Below are questions your research partner should be asking.
Fundamentally our profession is about people—understanding how they feel and behave, what they want and where their concerns and interests lie, and adapting the organization accordingly. It’s almost counterintuitive that cold, unfeeling data can help us engage more authentically and effectively with humans. But evidence literally is all around us.
Integration of communications and marketing is more than just a good thing to do, it’s critical to success in the digital age, a new report from The Conference Board says. The report is being sent to Conference Board members later this week. It was provided by The Conference Board exclusively to PR News Pro.
B2C brands don’t seem to be listening to tales of gloom about Twitter, at least not the brands that have the most consumer engagement, according to data provided exclusively to PR News by Shareablee.
It’s rare when significant parts of business, government or sports change dramatically. Incremental change is far more common. Yet we find both incremental and significant change in a new Nasdaq Corporate Solutions/ PR News survey of nearly 400 communicators regarding press release distribution and SEO. Nearly 75% of those surveyed last month said the most important objective of sending a press release is to “generate media interest and/or press coverage.” That’s a traditional reasoning. Yet a full 25% said their top priority in sending out a release is “to be seen in web search results” [see infographic and chart on page 4]. That finding about SEO seemed inconsistent with another result: nearly 40% said they fail to consider SEO when it comes to allocating time and resources for press releases. In other words, while PR pros want their press releases to be found in web searches, nearly half are ignoring SEO when they prepare their releases.
“PR News is my ‘go-to’ source for gaining invaluable knowledge about the latest trends and best practices which helps us enhance our organization’s corporate communications function.”
“PR News is the only industry publication I read, because it’s honestly the only publication I really need to read. The staff at PR News understands the modern PR landscape as well as anyone, and as a result I take away something practical and helpful from virtually every article.”
“D+P has subscribed to PR News Pro for years. When a new issue arrives via pdf, it is circulated to the office and is a great feature. We often post PR News articles to our social media pages along with commentary. We are happy subscribers!”
“PR News is an invaluable asset to communications professionals because it provides in-depth information and analysis. Its articles are commonly the center of discussion among our staff. We appreciate PR News’ wide range of coverage, attention to detail and cutting edge reporting and feel that it does a great service in improving the public relations profession.”
“All members of our staff – from agency executive and management teams to our newest professionals – recognize PR News Pro as a go-to resource for comprehensive news and fresh, critical perspectives on the job we do every day. PR News is an outlet that truly covers all the bases.”
“PR News is one of the few industry publications I consider mandatory reading because it is always full of timely, rich information and critical thinking. I appreciate that PR News contributors are usually senior leaders in the field who boil complex information down into usable how-to's. I also think PR News puts on the best conferences in the industry, bar none!”
“PR News is one of the most reliable and valuable sources of insights on current best practices in the PR profession. Whether it is summaries of current research, case studies or interviews with practitioners sharing intelligence on what works, and doesn’t, in today’s complex communications environment, PR News consistently delivers.”
“PR News is filled with the most relevant public relations information available in today’s rapidly-changing news environment. Since I am on the road weekly, I bring copies of PR News with me wherever I go. The detailed stories, communication strategies, case studies and commentaries give me a competitive edge as I travel the world. I rely on PR News and so do my staff. It is an exceptional tool and resource for PR professionals.”
If you have any questions regarding renewing your subscription to PR News, please contact Client Services at email@example.com.
If you have a story idea for a PR News article, please contact Editor Seth Arenstein at firstname.lastname@example.org.