Subscriber Exclusives: This Week in PR News
- To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros
- Deploying Online Market Research To Spark Better Media Relations
- Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
- Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report
- Melding Your Offline and Online Communications
- Reach Non-Wired Employees
- Moving Beyond Communicators’ Comfort Zone
- SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands
- Case Study: Exhibition Hockey Match Makes For Great Icing on the PR Cake For Ronald McDonald House Charities
- Hertz Links PR and Customer Service As Social Channels Grow
Tips From a Reporter on Great PR Writing
We’ve been doing a lot of coverage in PR News lately on great PR writing. And as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to …
The No. 1 Way to Avoid Typos
Whether it's an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.
Mother’s Day is Here. How Your Company Can Salute Moms (Not Exploit Them)
With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.
How To Be Culturally Ready for Social
Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
Tip Sheet: How to Be a Valued Business Accelerator
During my 31-year career at eight technology companies I have tried to be a strategist, tactician, advisor and mentor. To be a service across an organization requires not only an understanding of the business but …
To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros
The wisdom of linking your brand to a news story was raised anew earlier this month after McDonald’s tweeted in support of Charles Ramsey.
CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys' research.
Case Study: PR and Marketing Work as One to Earn Media, Fan and Online Buzz Around Century 21’s Super Bowl XLVII Ad Spots
Century 21’s Super Bowl broadcast ad, shown during the third quarter of the game, depicts a new bride calling for a Century 21 agent after the groom faints at the altar. Company: Century 21 Real …
CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant
When the "30 Rock" actor tweeted his displeasure with AA's flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.
Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications
When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company's intranet as the internal platform of choice.
SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands
Two thirds of small businesses plan to invest as much -- or more -- on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.
List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction
Forbes recently released data from its 2013 Most Reputable U.S. Companies report.
Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging
He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the
Apple Stumbles and Facebook Rumbles On
Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.
Press Outreach Skills Still Considered Most Important in PR
Communicators still need to be adroit in two of the profession's main pillars: media relations and written communication.