Subscriber Exclusives: This Week in PR News
- Coping with Marketing Discipline Dependencies
- Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp
- Brand Familiarity Across the Board
- Decode the ‘Escape Artist’
- Tell a Stronger Story to the ‘Street’
- The Rise of Video Gives PR Teams New Ways to Connect
- Best (and Worst) Advice for Senior PR Managers
- From a Search Tools Provider to a Big-Data Innovator
- Songs in the Key of Social Media
- How To Avoid an On-Camera Meltdown
How To Get PR Boots on The Ground
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
How To Shed Light on Complex Stories
On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
How to Make the Value Proposition in Content Work for the Brand and End-User
Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.
4 Visual Storytelling Tips for the Text-less Age
It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.
Authenticity, Agility and Pursuit of Brand Clarity
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice
Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.
Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign
Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.
Credit Goes to Amex Foundation and National Trust for Historic Preservation for Helping to ‘Repair’ America
The American Express Foundation and the National Trust for Historic Preservation are leading the charge to encourage Americans to preserve the nation’s cultural history. The combination of aging locations in need of repair, local pride, passionate voices and the advent of social media have resulted in the two organizations not only helping to repair buildings and sites in need but also giving people a sense of ownership, pride of place and the realization that each individual can make a difference.
SELF Launches ‘Workout in the Park’ Game to Make a Brand New Splash in the (Growing) Social Gaming Space
Being the first magazine to market with a social game was a daunting task.
3 Brands Winning the Battle for Views on YouTube
As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.
Coping with Marketing Discipline Dependencies
We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.
Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp
For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.
Brand Familiarity Across the Board
CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.
Decode the ‘Escape Artist’
There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.