PR News Subscriber Resource Center

  • How To Get PR Boots on The Ground

    Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.  | MORE »

  • How To Shed Light on Complex Stories

    On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.  | MORE »

  • How to Make the Value Proposition in Content Work for the Brand and End-User

    Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy. | MORE »

  • 4 Visual Storytelling Tips for the Text-less Age

    It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million. | MORE »

  • Authenticity, Agility and Pursuit of Brand Clarity

    As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand. | MORE »

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  • Edelman Trust Barometer 2015: By the Numbers

    The 205 Edelman Trust Barometer shows that many people feel the pace of change in business is moving too fast. Conversely, nearly one-third of respondents believe the pace of change to be too slow. It's a fine line that corporate communications navigate. | MORE »

  • Better Use of Data Analytics a Major Theme at CES ’15

    While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES. | MORE »

  • A Decline in Engagement

    Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions. | MORE »

  • Tailor Content to Points in the Buying Process

    As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle? | MORE »

  • Infographic: Women Predict 10 Trends For 2015

    When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent). | MORE »

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