Strategy of the Week: Create An Internal Speakers Bureau

One of the biggest challenges for PR professionals is nailing
down some face time with their C-suite executives, who can be like
wisps of smoke, what with the endless meetings and forever flying
30,000 feet above the trees. It's frustrating when you think
there's a hot media story suitable for the suits to participate in,
but you would have better luck during the Cold War of getting
inside the Kremlin than you would getting 15 minutes with the head
honcho.